ABOUT US

Alpine was born from a deep appreciation for timepieces and a simple yet powerful question:

Why should good design and quality be expensive?

Founder Shubham Sinha has always been a watch enthusiast—someone who notices the smallest details most people overlook. From dial symmetry and hand alignment to case thickness and strap texture, watches were never just accessories for him; they were objects of design, craftsmanship, and personality. Over years of exploring different styles and brands, one pattern became clear—watches that truly looked refined and felt well-made were almost always priced beyond ₹3,000–₹5,000.

For everyday wear, the market felt divided. On one side were expensive watches with great design and finish. On the other were affordable watches that often compromised on aesthetics, proportions, or overall feel. There were very few options that delivered both beauty and reliability at a truly accessible price.

This gap in the market became the foundation of Alpine.

Along with Co-Founder Kunal Rathore, Shubham decided to build a brand that challenges the idea that affordability must come at the cost of elegance. Their goal was clear from the beginning—to create watches that look premium, feel comfortable, and perform reliably, all while staying under ₹1,500.

Design Philosophy

Alpine’s designs are inspired by timeless minimalism, everyday versatility, and classic proportions. Rather than chasing short-lived trends, the focus is on clean dials, balanced layouts, and colors that age well. Each watch is designed to complement different lifestyles—professional, casual, and everything in between.

From the choice of dial colors to the finishing of straps, every element is carefully selected to feel refined without being flashy. The aim is simple: a watch you can wear every day, with anything, and still feel confident about your choice.

Built with Intention

Quality remains at the core of Alpine. Every model is developed with attention to durability, comfort, and usability. Lightweight construction, reliable movements, and practical features are prioritized so the watch fits seamlessly into daily life. The brand believes a watch should feel effortless on the wrist—something you forget you’re wearing, until someone notices it.

A Brand for Real Life

Alpine is designed for those who appreciate good design but don’t believe in overpaying for it. It’s for first-time watch buyers, everyday professionals, and anyone who values subtle elegance over loud branding.

By keeping designs thoughtful and pricing honest, Alpine makes quality timepieces accessible to more people—without compromise.

The Vision Ahead

What started as a personal obsession has grown into a mission:

to redefine affordable watches in India and beyond.

Alpine continues to evolve with the same founding belief—great design, dependable quality, and fair pricing should coexist.

Alpine — Timeless Design. Honest Pricing.

At Alpine Watches, we stand behind the quality and craftsmanship of every timepiece. This Warranty Policy explains what is covered, what isn’t, and how to claim your warranty.

1. Warranty Coverage

All Alpine Watches come with a 1-Year Limited Warranty from the date of delivery.

The warranty covers:

Movement issues (mechanical or quartz)
Battery failure within the initial period
Manufacturing defects in internal components

This warranty ensures your watch keeps accurate time and functions as intended.

2. What is NOT Covered

The following issues are not covered under warranty:

a) Physical Damage

Cracks, dents, broken glass
Scratches on case or strap
Damage caused by drops or impact

b) Water Damage

Damage due to exposure beyond the rated water resistance
Moisture inside the watch caused by misuse

c) Wear & Tear

Strap discoloration
Peeling of leatherette or leather straps
Fading or normal aging

d) Unauthorized Handling

Damage caused by repairs done outside Alpine service centers
Opening the case back on your own

e) Cosmetic Issues

Minor variations in color or finish
Packaging damage

3. Warranty Validity Requirements

To claim warranty, you must provide:

Order ID
Date of purchase
Warranty card (if included)
Photos/videos showing the issue

The watch must be used as per recommended guidelines.

4. How to Claim Warranty

Step 1: Contact Us

Email us at support@alpinewatches.in with:

Order ID
Issue description
Photos or video of the problem

Step 2: Verification

Our support team will verify the issue within 24–48 business hours.

Step 3: Service Process

If your claim is approved:

You may be asked to ship the product to our service center
Or we may arrange a pickup, depending on your location

Step 4: Repair or Replacement

Once inspected:

If repairable, we will repair the watch at no cost
If the issue is unrepairable, a replacement watch will be provided
Replacement depends on stock availability

Repair or replacement typically takes 7–12 business days.

5. Warranty on Repaired or Replaced Products

Any repaired or replaced watch will carry:

The remaining warranty period of the original product
(Example: If 6 months are left, the replacement also has 6 months.)

6. Water Resistance Guidelines

To keep your warranty valid:

Avoid wearing the watch in hot water (showers, saunas)
Do not operate the crown or buttons underwater
Check water resistance rating in the product description

7. Battery Replacement

If the battery dies after the initial warranty period, it is considered normal wear and tear.

You can get it replaced at any local watch repair shop or request paid servicing from Alpine.

8. Unauthorized Sellers

Warranty is only valid for purchases made from:

alpinewatches.in
Our official marketplaces (Amazon, Flipkart)*
Authorized Alpine retail partners*

If applicable.

Purchases made from unauthorized resellers or second-hand platforms will not be eligible for warranty.

9. Customer Support

For warranty-related queries, reach out to us:

📧 support@alpinewatches.in

⏰ 10 AM – 7 PM | Monday–Saturday

Alpine Watches

Official Online Store | Shop Now & Save